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Get Internal Buy-in for Your Digital Marketing Strategy
Picture the scene; you’re a digital marketing manager and you’ve hired a digital marketing agency to work with you to implement a digital strategy in order to grow your online business. Yet despite...
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What’s New in Digital Marketing?
This week has been a busy one for us at Coast Digital this month with the release of our free social media idea book. Written by our in-house experts, its aim is to help give you some inspirational...
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If Day – A Digital Strategy for a Simulated Invasion
Imagine if your city was invaded; imagine the fear, the uncertainty, the concern. Well this is exactly how the people of Winnipeg must have felt on the 19th February 1942, when their city was invaded...
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Content Marketing & Strategy – Content Roundtable
The Coast Digital Content Roundtable was the first time we’ve hosted such an event. The day brought together a group of marketing professionals from our diverse range of clients, each from different...
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Generating Quality Leads in Niche B2B Markets
I had the opportunity of speaking at Figaro Digital’s Health Check event today hosted at Arsenal’s Emirates Stadium in London and despite the fact I don’t think much of the football team, the venue...
View ArticleWhat Makes a Great Landing Page? – Coast TV
Your users lead busy lives, which often results in short attention spans. Therefore if your landing page doesn’t meet your user’s needs, whilst directing them towards your objective quickly, you may...
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5 Ways Successful B2B Lead Nurturing is a lot like Dating
Picture the scene – you’re perched at the side of the bar, armed with nothing but a drink and a barrage of chat-up lines. You’ve got your eyes on a potential significant other on the other side of the...
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How to Build Your Digital Marketing Toolkit – Coast TV
In this month’s episode of Coast TV, Online Marketing Executive, James Clark shows you how to determine which tools are the right for your digital marketing toolkit. When it comes to digital marketing,...
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5 Tips for Writing Sparkling Copy for Your Business
Imagine the scene: You’ve just built yourself a fantastic new house with more bedrooms than we’ve had hot dinners. From the outside, it looks fantastic and you couldn’t wish for a better design. Yet on...
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3 Embarrassing Digital Marketing Blunders by Big Brands
Website design, user experience, CRO, content, PPC, display, email, SEO… these are the varied elements and channels that make up online marketing. But what unifies all of them in a productive and...
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Digital Strategy – What It Is & Why You Need One
In the first article in our series on digital marketing strategy, we look at what a strategy entails and why it’s important if you want to succeed online. Digital marketing has become intrinsic to the...
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UX London 2016 Review
This past week I attended UX London, an event organised and hosted by iconic Brighton agency Clearleft, where the brightest minds in User Experience converge at Trinity Laban in Greenwich for three...
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7 Tips for Creating Effective Surveys
Surveys can be a great way to collect a large amount of data very quickly, particularly if you have mailing lists or customer databases at your disposal. They’re also a great way to recruit for...
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Ideation – This Week at Friday Knowledge Share
In this week’s edition of our Friday Knowledge Share, Content Specialist Peter Fitzgerald discussed a concept that he often encounters in his role called ideation. Ideation is the formation of ideas or...
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9 User Research Methods & Tools When Creating a New Website
In a recent webinar we discussed the importance of user research in the website design process and why, here at Coast Digital we see engaging users and building insight as essential. Within the webinar...
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